I'm Altaf Mohammad — a Salesforce Marketing Cloud Specialist based in Vancouver, BC, with over 5 years of experience orchestrating enterprise-scale marketing ecosystems. My work sits at the intersection of technical precision and strategic thinking.
I specialise in designing automation frameworks that don't just send emails — they create coherent, data-informed experiences across every touchpoint of the customer lifecycle. From building multi-step Journey Builder flows to architecting Marketing Cloud Connect integrations, I approach every challenge with an engineer's rigour and a marketer's instinct.
Working across multi-brand environments has taught me that scalability and personalisation are not opposites — they're the dual mandate of great marketing technology. I build systems that scale to millions of contacts while still feeling individually relevant.
“The best automation is invisible — customers feel understood, not managed.”
Audit & align data architecture
Design intelligent journey logic
Integrate CRM & external systems
Optimise, test, and iterate
Each project represents a real-world challenge solved with Salesforce Marketing Cloud expertise.
Architected end-to-end multi-step customer lifecycle journeys across acquisition, onboarding, retention, and win-back phases. Reduced manual campaign effort by 70% while increasing engagement consistency.
Built a fully branded CloudPages microsites ecosystem with progressive profiling forms, real-time data sync to Sales Cloud, and automated lead nurture entry points.
Implemented bidirectional Marketing Cloud–Sales Cloud sync, enabling unified contact data, shared campaign history, and closed-loop reporting across all business units.
Deployed a compliant, scalable SMS campaign system using MobileConnect — including keyword management, two-way messaging, opt-out handling, and triggered transactional alerts at enterprise scale.
Designed a SQL-based automated data hygiene pipeline within Automation Studio — deduplication, standardisation, and dynamic audience segmentation refreshed nightly across 2M+ contact records.
Executed a phased IP warming programme for a new dedicated IP pool, achieving 98%+ inbox placement rate within 6 weeks while maintaining sender reputation across three brand domains.
Enterprise Multi-Brand Organization
Digital Marketing Agency
E-Commerce Retail Group
From low-level scripting to high-level strategy — a complete toolkit for enterprise marketing cloud operations.
SFMC Platform, AMPscript, Journey Builder, SQL
API Integrations, CloudPages, SSJS, Automation Studio
APEX, ETL Pipelines, Interaction Studio
Across every brand and campaign, I maintain a structured weekly reporting cadence — translating raw SFMC data into clear, actionable insights for marketing and leadership teams.
Reports are built directly from Analytics Builder and Marketing Cloud Intelligence, automated to distribute on schedule, and designed to surface what matters — not just what happened.
Weekly send-level breakdown across all active campaigns — delivery, engagement, and revenue metrics consolidated into a single executive-ready report.
Contact database growth, suppression trends, opt-out velocity, and bounce classifications reviewed weekly to maintain list quality at scale.
Live monitoring of all active Journey Builder flows — entry volumes, exit rates, decision splits, and goal completion tracked against benchmarks.
Weekly inbox placement rates, spam complaint rates, and IP/domain reputation scores reviewed to maintain sender standing across all brand domains.
Inbox placement across all active sends
Tracked per campaign, segment, and send time
Unique clicks measured against delivered volume
Hard & soft bounces flagged for list hygiene
Monitored per brand and audience segment
Conversion tracking tied to campaign touchpoints
Whether you're looking to build or scale a Marketing Cloud environment, improve deliverability, or architect intelligent customer journeys — I'd love to talk.
Brands and platforms I've had the privilege of building marketing infrastructure for.
Warehouse One
Fashion Retail
Bootlegger
Fashion Retail
Ricki's
Women's Fashion
Cleo
Women's Fashion
Suzanne's
Women's Fashion
Urban Barn
Home Décor
Enterprise Community Partners
Non-Profit
BCAA
Automotive & Travel
Klaviyo
Marketing Platform
Attentive
SMS Platform